Road & Track Magazine Target Audience Reasearch

    Road and Track magazine primarily focuses on performance vehicles writing articles on new performance vehicles like, the new Porsche 911 along with old performance vehicles like the Aston Marten DB5.  There primary audience is car enthusiasts their distribution model shows 97% of profits coming from subscriptions and around 2% coming from off the shelf sales. Off the shelf sales come from displays in grocery stores but the main ones sold are from auto parts stores. with a total audience of  4,485,000 people they have a small circulation 608,337. This research shows the importance of online sales and marketing.