AICE Media Project

   The traditional distribution model for a magazine is on display shelves at super markets and other high traffic stores. This is meant to catch your attention so you buy one copy to see if that magazine does in fact interest you. If it does there is a card inside that you can mail in to pay for your subscription. I will use this traditional system in my magazine but i also believe that it has limitations i would also implement a scan-able bar code to allow for an instant pay for subscription that  would take the hassle out of a mail in subscription and it would also make it easier to promote the magazine and subscriptions on social media.

    Road and Track magazine primarily focuses on performance vehicles writing articles on new performance vehicles like, the new Porsche 911 along with old performance vehicles like the Aston Marten DB5.  There primary audience is car enthusiasts their distribution model shows 97% of profits coming from subscriptions and around 2% coming from off the shelf sales. Off the shelf sales come from displays in grocery stores but the main ones sold are from auto parts stores. with a total audience of  4,485,000 people they have a small circulation 608,337. This research shows the importance of online sales and marketing.